Storytelling
Storytelling is an important tool for non-profits to let donors know how funds are being directed and to showcase the success of programming.
The YMCA of Okanagan was in need of a new platform to communicate its
success in the community for a number of its initiatives. A series of interviews and photoshoots with program participants was conducted and engaging stories were then written and posted on KelownaNow. Writing was completed by Cindy Papa while on contract with the YMCA of Okanagan.