Be You National Campaign

“Be You” was a national cause-marketing campaign created to help increase self-esteem and empower females aged 9 to 16 years of age across Canada. Developed by Morguard Investments in support of Big Sisters Canada the program was presented in 21 shopping centres nationally.

Be You gave young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth.

Mingle Marketing assisted with concept development, event planning, video production and the writing of several related national shopping centre awards which won Gold!

View Be You Documentation

Excerpt from awards document explaining the branding concept for BeYou.