{"id":810,"date":"2020-04-21T10:03:58","date_gmt":"2020-04-21T02:03:58","guid":{"rendered":"https:\/\/minglemarketing.ca\/advertising\/?p=810"},"modified":"2020-05-05T22:31:41","modified_gmt":"2020-05-05T14:31:41","slug":"be-you-national-campaign","status":"publish","type":"post","link":"https:\/\/minglemarketing.ca\/advertising\/be-you-national-campaign","title":{"rendered":"Be You National Campaign"},"content":{"rendered":"\n

“Be You”<\/em> was a national cause-marketing campaign created to help increase self-esteem and empower females aged 9 to 16 years of age across Canada. Developed by Morguard Investments in support of Big Sisters Canada the program was presented in 21 shopping centres nationally.<\/p>\n\n\n\n

Be You<\/em> gave young girls access to personal and professional development tools, while celebrating their growth, diversity and self-worth.

Mingle Marketing assisted with concept development, event planning, video production and the writing of several related national shopping centre awards which won Gold!<\/p>\n\n\n\n

View Be You<\/em> Documentation<\/a><\/p>\n\n\n\n

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Excerpt from awards document explaining the branding concept for BeYou.<\/figcaption><\/figure>\n\n\n\n
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    \u201cBe You\u201d was a national cause-marketing campaign created to help increase self-esteem and empower females aged 9 to 16 years of age across Canada. Developed by Morguard Investments in support [\u2026]<\/p>\n","protected":false},"author":3,"featured_media":815,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"_links":{"self":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts\/810"}],"collection":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":7,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":886,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts\/810\/revisions\/886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/media\/815"}],"wp:attachment":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/media?parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/categories?post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/tags?post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}