{"id":726,"date":"2020-04-22T05:24:00","date_gmt":"2020-04-21T21:24:00","guid":{"rendered":"https:\/\/minglemarketing.ca\/advertising\/?p=726"},"modified":"2020-05-05T22:24:27","modified_gmt":"2020-05-05T14:24:27","slug":"advertising-strategy","status":"publish","type":"post","link":"https:\/\/minglemarketing.ca\/advertising\/advertising-strategy","title":{"rendered":"Targeted Creative"},"content":{"rendered":"\n<p>When Westshore Town Centre transitioned from a Bentall Kennedy Property to a QuadReal managed centre, the mandate was given for new family focused branding. <br><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable-1024x1024.jpg\" alt=\"\" data-id=\"727\" data-full-url=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable.jpg\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=727\" class=\"wp-image-727\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable-1024x1024.jpg 1024w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable-300x300.jpg 300w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable-150x150.jpg 150w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable-768x768.jpg 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable-750x750.jpg 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/WS-SantaArrivesDigitalPost1200Sq-NonPromotable.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">Social Media Post<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Mingle Marketing created collateral that featured witty phrasing and images that created a connection with the Langford family focused marketplace.  <br><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48-810x1024.png\" alt=\"\" data-id=\"730\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=730\" class=\"wp-image-730\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48-810x1024.png 810w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48-237x300.png 237w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48-768x970.png 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48-1216x1536.png 1216w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48-750x948.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.48.png 1374w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10-810x1024.png\" alt=\"\" data-id=\"731\" data-full-url=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10.png\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=731\" class=\"wp-image-731\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10-810x1024.png 810w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10-237x300.png 237w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10-768x971.png 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10-1214x1536.png 1214w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10-750x949.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-13.59.10.png 1374w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"809\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59-809x1024.png\" alt=\"\" data-id=\"733\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=733\" class=\"wp-image-733\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59-809x1024.png 809w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59-237x300.png 237w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59-768x972.png 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59-1213x1536.png 1213w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59-750x949.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.03.59.png 1376w\" sizes=\"(max-width: 809px) 100vw, 809px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35-806x1024.png\" alt=\"\" data-id=\"734\" data-full-url=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35.png\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=734\" class=\"wp-image-734\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35-806x1024.png 806w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35-236x300.png 236w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35-768x975.png 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35-1209x1536.png 1209w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35-750x952.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.04.35.png 1378w\" sizes=\"(max-width: 806px) 100vw, 806px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">22&#215;28 in mall posters promoted holiday offerings including photos with Santa and a contest to win $1000 a month for one year!<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1017\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19-1024x1017.png\" alt=\"\" data-id=\"735\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=735\" class=\"wp-image-735\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19-1024x1017.png 1024w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19-300x298.png 300w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19-150x150.png 150w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19-768x763.png 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19-750x745.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.07.19.png 1462w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1017\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40-1024x1017.png\" alt=\"\" data-id=\"738\" data-full-url=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40.png\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=738\" class=\"wp-image-738\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40-1024x1017.png 1024w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40-300x298.png 300w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40-150x150.png 150w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40-768x763.png 768w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40-750x745.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.11.40.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Easter Fun at Westshore advertised with social media posts<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.00-431x1024.png\" alt=\"\" data-id=\"736\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=736\" class=\"wp-image-736\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.00-431x1024.png 431w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.00-126x300.png 126w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.00-646x1536.png 646w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.00.png 746w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"1024\" src=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26-433x1024.png\" alt=\"\" data-id=\"737\" data-full-url=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26.png\" data-link=\"https:\/\/minglemarketing.ca\/advertising\/?attachment_id=737\" class=\"wp-image-737\" srcset=\"https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26-433x1024.png 433w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26-127x300.png 127w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26-650x1536.png 650w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26-750x1773.png 750w, https:\/\/minglemarketing.ca\/advertising\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-18-14.14.26.png 754w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Branded door decals brought awareness to Westshore&#8217;s new Mother&#8217;s Room<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Westshore Town Centre transitioned from a Bentall Kennedy Property to a QuadReal managed centre, the mandate was given for new family focused branding. [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":741,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"_links":{"self":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts\/726"}],"collection":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/comments?post=726"}],"version-history":[{"count":8,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts\/726\/revisions"}],"predecessor-version":[{"id":881,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/posts\/726\/revisions\/881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/media\/741"}],"wp:attachment":[{"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/media?parent=726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/categories?post=726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minglemarketing.ca\/advertising\/wp-json\/wp\/v2\/tags?post=726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}